Sunday, May 24, 2020

Loyalty And Friendship In Odyssey - Free Essay Example

Sample details Pages: 3 Words: 791 Downloads: 3 Date added: 2019/04/01 Category Literature Essay Level High school Tags: Odyssey Essay Did you like this example? Being alone is never a desirable feeling, Walking with a friend in the dark is better than walking alone in the light (Helen Keller). Friends by your side can bring you to accomplish many great things in life and Odysseus, an eminent king in The Odyssey knows this no less. The Odyssey is an Ancient Greek epic composed by a blind poet by the name of Homer about the journey home of a renowned king whom has been absent for two decades at his throne: Odysseus, returning to his native land of Ithaca several kilometers by ship from the emasculative hardships of the Trojan War. While most definitely a quite unfavorable trek to undertake alone, alongside him are his loyal crewmen every hardship and tribulation of the journey to their beloved homeland. Odysseus, the renowned sovereign of Ithaca himself according to the epic was inherently unimpressed by his crewmates often insubordinate nature and overall poor sense of judgement, but then the question simply arises, were Odysseus men as mutinous as he gives them the impression of being, or was the influential king of Ithaca fallacious on his evaluation of his crews performa nce? Despite their frequent defiance of orders throughout the story as referenced in several instances, Odysseus men still maintain their grave loyalty to their noble king on their own unsuccessful journey home. Don’t waste time! Our writers will create an original "Loyalty And Friendship In Odyssey" essay for you Create order In order to grasp a well documented understanding of the curious nature of Odysseus squadron, it can be essentially verified by their actions throughout various events throughout the story that they were all frequently subjected on several different occasions to sacrificing their very own lives simply because of the demands required to fulfill Odysseus cleverly crafted commands. Book 9 has a significant representation of these instances: the ruthless brute. Lurching up, he lunged out with his hands toward my men and snatching two at once, rapping them on the ground he knocked them dead like pups their brains gushed out all over, soaked the floor and ripping them limb from limb to fix his meal he bolted them down like a mountain-lion, left no scrap, devoured entrails, flesh and bones, marrow and all! (Homer 145) This sinisterly visual event in the story provides a substantial perspective of merely one occasion of the fatal duties Odysseus men had to accept as a soldier under his comma nd, staying loyal only to his word in spite of their own lives at stake. However, in retrospect, Odysseus crewmen were additionally responsible for suspending their chance at arriving home after years at sea, essentially ruining their one chance at returning to Ithaca alive. Book 10 of the Greek epic states this tragic instance clearly: Hurry, lets see what loot is in that sack, how much gold and silver. Break it open now! A fatal plan, but it won my shipmates over. They loosed the sack and all the winds burst out and a sudden squall struck and swept us back to sea, wailing, in tears, far from our own native land. (Homer 157) This event in the story has the purpose of representing the lust for riches and greed that Odysseus men decided to allow best them over the superior commands of their king, weaving their own fate in the end by essentially not allowing themselves to return home with their noble sovereign of their native land. Additionally, Odysseus men determined their own fate on Helios island housing his godly pride of cattle, which they were absolutely intent on hunting for food despite the warning commands of Odysseus of the deadly wrath of the gods that would inevitably follow after such a deed. Book 12 of the story represents this event, also occurring during the slumber of Odysseus:it states: Helios burst out in rage to all the immortals: Father Zeus! the rest of you blissful gods who never die punish them all, that crew of Laertes son Odysseus what an outrage! They, they killed my cattle, This action taken by Odysseus men caused their own fate because with Helios prideful cattle murdered, the sun god pleaded for vengeance causing Zeus to strike their vessel with a mighty lightning bolt tearing it to shreds and killing everyone on board other than Odysseus, forever ruining their chance at returning to Ithaca. With our perspective on the storys various events involving Odysseus men, it can be fairly judicious to conclude that his men were equally mutinous as they were loyal to his command. So despite the harsh criticism Odysseus invests in his crewmen, the journey home without them would not have been possible without his crew whether or not his men were insubordinate to various commands. It essentially goes to show the most impressive things in life arent accomplished alone, rather, by the cooperation and determination of a group.

Thursday, May 14, 2020

Essay about Science and Realism - 933 Words

Science and Realism In the course of this semester, we have read a number of stories that have one common element: science. In most of the stories, the science was hypothetical, but accurate, for the time and usually played an important part in the story. Today we know that most of these ideas range from simply being wrong to flat out impossible. When I say science I am referring to the sciences that are of a physical nature such as biology, chemistry, and physics. Psychology is also a science, but one of a mental nature. The few books that we had that dealt mainly with psychology will not be dealt with in this paper. The first book from the semester was Mary Shelly s Frankenstein. In the story, Victor Frankenstein builds a body†¦show more content†¦If such creatures to be brought into existence today, their construction would have to begin on the genetic level. As of this time, I dont believe that we have the technology to create such creatures. The third story of the semester was Robert Louis Stevensons The Strange Case of Dr. Jekyll and Mr. Hyde. This story involved a chemically induced physical transformation. Acid could be said to have the same effect of course, but this transformation involved the restructuring of Dr. Jekyll s entire body such that he was shorter, stronger, and more gnarled looking. As with The Island of Dr. Moreau, we know today that for such a transformation would need to be induced at the genetic level. At the time in which this story was set, the knowledge, much less the technology, did not exist for such a thing to be done. The next science related book that we read in the class was The Science Fiction of Edgar Allan Poe. This book was an insult to the genre. The first two stories we were subjected to involved whirlpools. While they are interesting phenomena, whirlpools do not qualify as science fiction. The Unparalleled Adventures of One Hans Pfaal is one of the few stories with anything resembling science. The ideas Hans has about flying a hot air balloon are at least vaguely scientific. After Hans Pfaal, the next story was The Balloon-Hoax. This was the only other vaguely scientific story by Poe. AfterShow MoreRelatedRealism And Its Impact On The Mind Independent Existence Of The World935 Words   |  4 PagesTraditionally, realism is associated with any position that endorses belief in the reality of something. Thus, one might be a realist about one s perceptions of tables and chairs (sense datum realism), about tables and chairs themselves (external world realism), or about mathematical entities s uch as numbers and sets (mathematical realism), and so forth. Scientific realism is a realism about whatever is depicted by our best scientific theories—from this point forward, ‘realism’ here denotes scientificRead MoreAnalysis Of Imre Lakatos s Concept Of Research Programme And The Protective Belt904 Words   |  4 PagesImre Lakatos was a 20th century philosopher of mathematics and science, who introduced the concepts of research programme and the protective belt. It is evident that Lakatos’ ideas stem from two other philosophers of science discussed in class. The first being Karl Popper, and his concept of falsificationism. Popper suggested theories cannot be proven, but, rather, falsified. After putting a theory under experimentation, if you observe results that conflict with the claim or hypothesis, then theRead MoreRealism And Its Impact On The Mind Independent Existence Of The World917 Words   |  4 PagesTraditionally, realism generally is asso ciated with any position that endorses belief in the reality of something. Thus, one might be a realist about one s perceptions of tables and chairs (sense datum realism), or about tables and chairs themselves (external world realism), or about mathematical entities such as numbers and sets (mathematical realism), and so forth. Scientific realism is a realism about whatever is described by our best scientific theories—from this point forward, ‘realism’ here denotesRead MoreProject Is Focussed On The Exploitation Of Alm1651 Words   |  7 Pagesthat critical realism has been identified as an appropriate philosophical approach for this research, but what is critical realism? Critical realism has been formed out of frustration with positivism and constructivism and the associated limitations of the two concepts. Founded by Bhaskar through a combination of transcendental realism (Bhaskar, 1975) and critical naturalism (Bhaskar, 1998), critical realism provides an interface between the two predominant approaches within the sciences. As statedRead MorePhilosophy of Science in Social Research1455 Words   |  6 PagesThe philosophical study of social research is an important dimension of social science which has been placed to analyze the problems of social science description and its relationships. Philosophy of social science deals with the generalized meaning of the thing amp; centered on the sharing of experience about the social world in which people’s perspective differs from one another. The various approaches analyze the social research on the basis of three grounds: Thematic analysis, meta-narrativesRead MoreEssay about The History and Theor y of Magical Realism1057 Words   |  5 PagesThe History and Theory of Magical Realism Magical Realism is one of todays most popular subjects in literature to discuss regarding its history and theory of Magical Realism. It began in the Latin culture and now is known word wide for its attributes. Magical Realism is even rivaling some of the great masterpieces of modern and past literature. Someday Magical Realism will be recognized and respected just as the classics are today. Magical Realism supposedly began in 1935 with its goldenRead MoreRealists Vs. Scientific Theory930 Words   |  4 Pagessuccess of science. This requires that there be a reasonable inference from a scientific theory s success to its approximate truth. The argument that realists are trying to make is that the best explanation of a scientific theory s success is that it is true. Larry Laudan refutes the realists argument from the success of science. To do this, he characterize his opposition as Convergent Epistemological Realism. Convergent realism is a theory about the nature and history of science. Laudan identifiesRead MorePhilosophy Of Science By Samir Okasha1296 Words   |  6 PagesSummary: Philosophy of Science by Samir Okasha is trying to answer the infamous question, what is science? This question has been tempted to be answered by so many people in the past and present. Her take is breaking each section into separate chapters. The first chapter is explaining how we could possibly answer. She makes a reference to changing the question into â€Å"what it is that makes it a science† (pg. 1). Okasha gives a brief history of the origins of science from the age of Copernicus allRead MoreThe Impact Of Science And Philosophy Of Science Essay1336 Words   |  6 Pages Alan Francis Chalmers is an associate professor who works extensive in the history and philosophy of science (physical). Alan Chalmers has taught at the University of Sydney since 1971, first in the School of Philosophy, and from 1987 at the Unit for the History and Philosophy of Science. He attained a B.Sc. in physics at the University of Bristol, and his M.Sc. in physics from the University of Manchester. His Ph.D. on the electromagnetic theory of J.CRead MoreMiddlesex By Jeffery Eugenides Tell The Story Of Cal And1343 Words   |  6 PagesThrough this story Eugenides implements science in order to inform the readers what made Cal what he is. Science adds a shroud of realism to hide that the story is nonfiction. Eugenides adds more complexity to his work by arguing the relevance of science in the modern world. He doesn’t endorse science completely because he also critiques science for its lack of compassion when it comes to treating people with unfortunate genetic mutations such as Cal. Science in fiction can emphasize topics such as

Wednesday, May 6, 2020

The Effects of Bullying Essay - 1606 Words

The dictionary definition of bullying is, â€Å"a person who is habitually cruel or overbearing, especially to smaller or weaker people†(Bullying) . To many, it is more than a definition in a dictionary, it is a lifestyle. Unfortunately, an opposite lifestyle is lived by more than seventy-five percent of students across the country, the life of being bullied. Hundreds and thousands of children dread opening their computer or going to school because they know what awaits them. Cruel comments, physical harm, and humiliation. Bullies are able to use many tactics to push their victims past the breaking point. They will use the victims social status and deviance, to label them and disconnect them from their in-groups until it seems like they†¦show more content†¦(Pearce, A.7) Sociologist ask many questions that could hold the answer to how a society can put an end to bullying and it’s harmful effects. One of the five basic questions of sociology is the following, how do groups influence individual human behavior? Taking a look at this question, one can see how this can pertain directly to bullying and suicide. Social groups can have a great influence on an individual’s behavior, especially for young people. Everyone wants to feel a sense of belonging and to feel like they are a part of something bigger than themselves. A social Group involves some type of interaction, a sense of belonging, of membership, shared interests or agreement on values, norms, and goals. Throughout a persons young life, they will be involved with several social groups. Some will be in-groups, which are social groups that people feel a sense of belonging, share a consciousness of kind, share a common fate, adhere to a common ideology, or come from a common background . On the other hand, an out-group is a group to which people feel they do not belong, they do not share a consciousness of kind, and they feel little identity. If an individual is being bullied, it will often be by an out-group. This out-group will make the individual feel like they are weird or different, however, by becoming a part of a referenceShow MoreRelatedBullying And Its Effect On Bullying1225 Words   |  5 Pagessituation is too much time wasted while another child suffers at the hands of bullying. There is no way to put a complete stop to bullying. Even if people responded to the issue in an ideal way, which almost no one does, there is not a one-size-fits-all solution to the problem (Whitson). People too often refer to an understood goal to stop bullying. They use terms like prevention and the phrase, â€Å"bring an end to bullying.† A smile to a bullied student from the math teacher, contrary to apparent popularRead MoreBullying Effects900 Words   |  4 PagesCauses and Effects of Bullying Every year, approximately 7 percent of students report to being bullied (â€Å"Physical†). Most people know bullying is wrong, but it continues to play a dominating role in the lives of adolescents. Whether the bullying was done by spreading rumors, calling someone names or through the Internet, there are many different causes of bullying, why it occurs, and how it effects the victim. The causes of bullying can influence how the bully decides to target a victim. VictimsRead MoreThe Effects Of Bullying And Cyber Bullying1811 Words   |  8 PagesThe effects of bullying and cyber bullying in today’s society have grave consequences that can lead to the untimely deaths of many children throughout the nation. In the past there have been numerous incidents involving teenagers shooting up schools and most recently children taking their own lives because they were tortured, teased in school, and made fun of online in their very own homes. What is a bully and what can we d o to prevent our children from harming themselves and others because of theseRead MoreThe Effects of Bullying2233 Words   |  9 PagesAbstract Bullying is defined as a repeated aggression in which one or more persons intend to harm or disturb another person physically, verbally or psychologically. It can take many forms such as physical aggression, verbal aggression or social isolation. Bullying is a significant social problem and has likely occurred throughout human history. Research has shown that bullying not only affects a child’s learning but it also has detrimental consequences on a child’s future development. Effects on victimsRead MoreThe Effects Of Bullying On Everyone s Bullying1220 Words   |  5 PagesFebruary 2016 The Effects of Bullying on Everyone Bullying and in its many various ways effects everyone in a lot of ways. A lot of the people are being humiliated and hurt. Victims of bullying commit suicide because people that are being bullied think bullying will not stop. Bullying is a big problem in many countries, it is a problem that everyone can experience at anytime and anywhere. Bullying can be the number one problem everyone experiences in daily basis. Bullies think that bullying is fun. BulliesRead MoreCauses and Effects of Bullying1066 Words   |  4 PagesThe rapper Macklemore once said, â€Å"Bullying is a national epidemic.† Bullying has been an issue in the United States in the 1970’s and is still growing nationwide. Despite efforts to contain and eradicate bullying, bullies and bullying has not gone away and has been growing rather than declining. Bullying is a current issue that is controversial because there is little to no action against bullying, the damage done to the victims lead to horrible actions such as suicide, and although it is gainingRead MoreEssay on Effects of Bullying 1232 Words   |  5 Pages Bullying is a terrible and dangerous activity that occurs in numerous places, such as schools, workplaces, and even homes. According to a study conducted in 2010, â€Å"about one in seven students in grades kindergarten through 12th grade is either a bully or has been a victim of bullying† (â€Å"Bullying Statistics†). Bullying can be performed by a student, co-worker, or even a parent. There are many classifications of bullying, each with their own causes, such as a lack of parental guidance, low self esteemRead MoreBullying And Its Effect On Society1060 Words   |  5 PagesWhat is bullying? Google’s online dictionary defines bullying as using superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Many define bullying as physically, mentally, emotionally, and psychologically degrading another living being. Bullying has become a growing issue around the world. The act of bullying can begin with a small eye roll, but within a short period of time it can escalate to abuse. Bullying is an issue that cannot be takenRead MoreNegative Effects Of Bullying1232 Words   |  5 Pages Bullying is a continuing problem that has affected individuals from their childhood and continuing well into adulthood. Consequences of bullying are vast in their potential to negatively impact the person s physical, emotional, and psychological state of well being. The poor management of stress brought by the onset of bullying affects social health both short term and long term foreshadowing numerous potential risk factors and actions. Prevalent issues in victims include higher chances of mentalRead MoreCauses And Effects Of Bullying1297 Words   |  6 Pages10/23/15 Causes and Effects of Bullying Bullying is a big issue that spreads through the world. It can happen to anyone of all ages, and in numerous ways. Bullying is unwanted, aggressive behavior among people that involves a real or perceived power imbalance that either repeats or has the potential to repeat, overtime (Bullying Definition). There are so many factors that tie into bullying such as, why the bully is actually bullying, why the bully chose that victim, or even the effects that occur while

Tuesday, May 5, 2020

Introduction to Marketing Power of Customers

Question: Discuss about the Introduction to Marketing for the Power of Customers. Answer: Introduction The marketing plan of a company focuses on increased brand image as well as reinforcement of the product in the mind of the customers. It is formulated to boost the levels of sales of a certain range of product of a company. However, in this study, marketing plan of 3M gloves will be discussed in a detailed manner. In the gloves range of 3M, Refinishing Gloves are selected for re-launch in the Australian market. 3M has huge varieties of products with a high brand reputation all over the world. The company is known for its quality and innovation in the market. 3M sells more than 4000 products in different countries of the world. The report will formulate a marketing plan for the re-launch of Refinishing Gloves in the market of Australia. It is found that the Refinishing gloves do not have popularity compared to same products of the competitors. The new plan will cover many aspects such as SWOT Analysis, micro, macro and internal environment analysis along with a detailed description o f the marketing plan. Apart from that, the new marketing plan will be formulated in an innovative way so that it can accomplish the marketing goals and objectives of the product at the strategic level. The target market chosen for formulating the marketing plan for is Australia. Situational Analysis Macro Environment Analysis Macro Environment Analysis for 3M Refinishing Gloves illustrates PESTEL Analysis. Political factors: Politically Australia is safe in nature. The multinational companies are investing in Australian subcontinent. The adaptability of the country to tackle the tough economic conditions is ranked first globally. The high rate of transparency and efficiency is maintained affecting business operations. Economic factors: GDP and per capita income of Australia is very high. Australia ranks the second position regarding average wealth. Switzerland holds the first position with the high market economy. Hence, it can be said that it is a wealthy country. 3M has the massive scope of re-launching its Refinishing gloves in the Australian market as the country is witnessing high economic growth last year (Papadopoulos and Heslop 2014). Social factors: As it is earlier mentioned that Australia is a wealthy country, people spend more for buying their necessary things. Social factors include culture, nature of the population of Australia. This environment is beneficial for the company for increasing the revenue by a substantial amount of sales of the Refinishing gloves. Technological factors: Australia is very developed regarding technical dimensions. The country has many companies in IT sector that have introduced many technical systems that improved the technical dearth in the nation. 3M can take this as an advantage in expanding its business operations all over Australia. These technologies will help in manufacturing and distribution of the products in the market (Zeriti et al. 2014). Environmental factors: Change in weather conditions, climate, and temperature, includes the environmental factors. Apart from that, pollution and global warming is a burning issue that can affect the productivity of 3M in their facility plants. However, there are many environmental protection acts that can create a positive impact on the profitability of the Refinishing Gloves of 3M (Ryan 2014). Legal factors: Trade laws and other tax laws are for the foreign companies. The government of Australia has given much leverage to the multinational corporations that have helped them in flourishing their trade across different parts of Australia. However, laws and regulations in certain circumstances can create an impact on the spending nature and buy behavior of Australian consumers. Laws of age discrimination and disability discrimination somehow create a negative impact on the business operations of 3M (Armstrong et al. 2014). Micro Environment Analysis The microenvironment of 3M Refinishing Gloves refers to customers, banks, people, suppliers, competitors, employees, distributors, media and trade unions. Trade unions of 3M have a dominant role in the manufacturing facility of 3M Refinishing gloves. Customers include the target customers for the specific product of the company. People include external public of Australia. It is the responsibility of the company to maintain a good reputation among the public of the country. The needs and demands of the public should be satisfied by Refinishing Gloves of 3M (Kotler et al. 2015). Quality and innovative products delivery to the customers is the main responsibility of the company towards its clients. Suppliers are vital for any business to run. The providers are responsible for the supply of raw materials to the facility site of the gloves of 3M. Banks are the financial institutions that help in financing the business of the company. The suppliers-company relation must be good so that th e productivity will be increased. It is the responsibility of the gloves division of 3M for giving privileges to the suppliers and distributors so that they remain loyal to the company (Warren 2015). Apart from that, competitors play a vital role in developing an effective marketing plan for the selected products. Media partners, in this case, play a critical role that helps in the promotion of the product in the Australian market. The company must select good media partners that are responsible for the promotion of the Refinishing gloves among the target market. Internal Environment Analysis Internal environment analysis includes Mc Kinseys 7S model. Strategy: It can be divided into long term and short term strategy. However, the marketing plan of 3M refinishing gloves is short term in nature. Structure: Structure describes the organization chart of the company. 3M has the clean structure of reporting to the immediate supervisors. The marketing department can report to the strategic team or the senior management if any changes are required in the re-launching plan of the product in the market (Gonzalez-Padron et al. 2016). Style: It refers to the leadership style followed by the leaders within the company. The enterprise is known for its famous leaders that manage its innovation. Leaders of the business, especially in the marketing team, will follow participative leadership so that everybody can take part in formulating the plan for re-launch of the product in the Australian market. Staff: The employees of the marketing team along with the other department are competent enough for the formulation of the marketing plan. 3M is a global company with a high brand reputation (Chernev 2015). Systems: The business processes included in the enterprise are termed as systems that are responsible for effective performance in the workplace. Skills: It includes various technical, interpersonal, management, leadership and intrapersonal skills that will help in driving the team towards better productivity. Shared Values: It refers to the values of the company that must be incorporated among the employees of the company (Berman 2016). SWOT Analysis Strengths: Employee base of 3M is very strong. The diversified products of the company serve in many countries around the world. The refinishing glove of 3M has the strong financial condition. Apart from that, the strong brand image is one of the most strength of the company which will help in a boost of the sales of the gloves. Weaknesses: Environmental and litigations issues of the company are responsible for the ill brand image and profitability of 3M refinishing gloves. 3M is the market leader in its domain. Wrong steps in the marketing approach would diminish the reputation of the brand (Crespy and Miller 2015). Opportunities: The market of Australia is economically very stable. Effective marketing strategies will help in attracting more customers towards the product. The global image of the company will assist in strengthening the brand of the refinishing gloves. The innovative product will indeed hit the market. Threats: The competitors of the company are considered as a threat to the enterprise in the market. It can cause a loss of the market share in Australia. Price sensitive customers may switch the brand if the competitors provide better facilities at a low price. Strategic marketing plan Marketing Goals The objective of the marketing plan is to perform all the activities within a stipulated budget. Proper time and budget allocation is the primary key to success of the plan formulated for the refinishing gloves of 3M. It is seen that the previous marketing plan of the product is not effective. The brand awareness of the product is very little. The pricing strategy of the product is premium pricing which should be incorporated in the re-launch plan of the refinishing gloves of 3M in the market. The strategic goals include profit, price, sales, brand awareness, and product objectives. Added benefits are included in the section of product objectives that will help in increasing the demand for the product among the target market (S. Whalen and M. Boush 2014). The refinishing gloves do not belong to niche category like the other products of 3M. Hence, the company has to introduce various traditional methods of advertisement techniques in the goal setting aspect of the marketing plan. Howe ver, it is the responsibility of the marketers of the product to convey the goals and objectives of the plan to the people associated with the plan for gaining insight into the effectiveness of it in the long run. Marketing Mix Product: Refinishing Gloves is the product that is selected for formulating the marketing plan. This is a unique commercial product that is very beneficial for the customers of Australia. The gloves will protect the hands of the user from stains and polishes. It will offer reliable and comfortable protection at the time of refinishing the surfaces of furniture. The added benefits that are provided with the product as the product objectives are flocked cotton lining, puncture resistant and textured palm regarding gripping purpose. Customers can avail many benefits if they use it properly (Tugut et al. 2015). Price: Premium pricing is the universal pricing strategy that is adopted by 3M throughout their all product categories. Customers are willing to pay premium charges for their products due to the high brand reputation in the market. Premium decoy pricing can be done in this case to collect revenue from other categories of gloves of 3M. It is the best pricing strategy for re-launch of a product (Paliwoda and Thomas 2013). Place: Re-launching of the product will be commenced in shopping malls, trade fairs, retail shops, company-owned stores of 3M, etc. Marketing of the gloves in these areas will attract a huge customer base. It would result in an increase in sales. The enterprise has to maintain a good relationship with the suppliers and distributors that help in the smooth flow of products in the retail outlets (Hsu et al. 2016). Promotion: It is the most vital part of the re-launch of refinishing gloves as the previous marketing plan did not provide desirable results. This time, the company has to focus on the promotion of the gloves. 3M is known for its low traditional development of its products. The budget that is allocated for the whole marketing plan should be utilized maximum in the promotional activities of the refinishing gloves. The traditional channels of advertisement include print ads, radio promotion, newspaper ads, television, etc. Apart from these, the company also focuses on different online media marketing channels for tapping more customer segments regarding the re-launch of the refinishing gloves of 3M (Pearson 2013). However, in-store promotions such as point of purchase, point of sales, offers, discounts should be done in the preliminary stage to drag the attention of the shoppers towards the product i.e. refinishing gloves. Conclusion The study illustrates a detailed description of the marketing of an existing product of 3M i.e. refinishing gloves. There are many other types of gloves that the company is manufacturing. This product needs re-launch in the Australian market. A marketing plan along with situational analysis is provided in the report. It will help the marketer to commence the marketing mix for the gloves in an efficient manner. The marketing department will utilize the budget that is allocated by the strategic management department of the company so that the product can enjoy the successful high brand image. The product on successful marketing campaign will have increased sales. It would lead to improved productivity. Refinishing Gloves of 3M will be able to earn a good brand image in the Australian market. References Armstrong, G., Adam, S., Denize, S., and Kotler, P., 2014. Principles of marketing. Pearson Australia. Berman, B., 2016. Referral Marketing: Harnessing the power of your customers. Business Horizons,59(1), pp.19-28. Chernev, A., 2015.The marketing plan handbook. Cerebellum Press. Crispy, C.T. and Miller, V.V., 2015. 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